AKT X YOU
AN ICONIC PARTNERSHIP

AKT X YOU
AN ICONIC PARTNERSHIP

AKT X YOU

AN ICONIC PARTNERSHIP

WE'D LOVE TO SHARE THE STAGE WITH YOU

WE'D LOVE TO SHARE THE STAGE WITH YOU

WE'D LOVE TO SHARE THE STAGE WITH YOU

Two men in casual attire walking through a stage door.

OUR WEST END STORY

MEET THE DOUBLE AKT

AKT was founded by West End performers Ed Currie and Andy Coxon, a duo who understand high-performance demands. After years of long rehearsals and quick changes, they created a deodorant that could keep up. Enter The Deodorant Balm: eco-friendly, gender-free, and resilient, becoming an instant hit for those needing a product that genuinely performs.


Following its success, AKT expanded with the Prepare to Perform range, a bath and body collection to enhance daily routines and support active lifestyles. Today, AKT stands for authenticity, versatility, and the power of natural ingredients, helping everyone step confidently into their own spotlight.

WATCH THE FOUNDER VIDEO >

Two men standing by a 'Stage Door' entrance.

OUR WEST END STORY

MEET THE

DOUBLE AKT

AKT was founded by West End performers Ed Currie and Andy Coxon, a duo who understand high-performance demands. After years of long rehearsals and quick changes, they created a deodorant that could keep up. Enter The Deodorant Balm: eco-friendly, gender-free, and resilient, becoming an instant hit for those needing a product that genuinely performs.


Following its success, AKT expanded with the Prepare to Perform range, a bath and body collection to enhance daily routines and support active lifestyles. Today, AKT stands for authenticity, versatility, and the power of natural ingredients, helping everyone step confidently into their own spotlight.

WATCH THE FOUNDER VIDEO >

Two men walking out of a stage door in a brick building.

OUR WEST END STORY

MEET THE

DOUBLE AKT

AKT was founded by West End performers Ed Currie and Andy Coxon, a duo who understand high-performance demands. After years of long rehearsals and quick changes, they created a deodorant that could keep up. Enter The Deodorant Balm: eco-friendly, gender-free, and resilient, becoming an instant hit for those needing a product that genuinely performs.


Following its success, AKT expanded with the Prepare to Perform range, a bath and body collection to enhance daily routines and support active lifestyles. Today, AKT stands for authenticity, versatility, and the power of natural ingredients, helping everyone step confidently into their own spotlight.

ENGAGEMENT

SCENE STEALING FRAGRANCES

MEET THE CAST

MULTI USE & LONG LASTING

PLASTIC FREE & RECYCLABLE

VEGAN & CRUELTY FREE

NATURAL aluminium free

SCENE STEALING FRAGRANCES

MEET THE CAST

MULTI USE & LONG LASTING

PLASTIC FREE & RECYCLABLE

VEGAN & CRUELTY FREE

NATURAL aluminium free

SCENE STEALING FRAGRANCES

MEET THE CAST

MULTI USE & LONG LASTING

PLASTIC FREE & RECYCLABLE

VEGAN & CRUELTY FREE

NATURAL aluminium free



APPLAUSE

9000+ 5* reviews

LG

KEN

AKT Subscriber

“By far the best natural deodorant that I have ever tried. I have told my friends and family about AKT and they all love it. Highly recommend, you won't regret it.”

9000+ 5* REVIEWS

LG

KEN

AKT Subscriber

“By far the best natural deodorant that I have ever tried. I have told my friends and family about AKT and they all love it. Highly recommend, you won't regret it.”

9000+ 5* REVIEWS

LG

KEN

AKT Subscriber

“By far the best natural deodorant that I have ever tried. I have told my friends and family about AKT and they all love it. Highly recommend, you won't regret it.”

LET'S PARTNER

vegan. plastic free. gender free.

CREATED ONSTAGE, ADORED OFFSTAGE

AKT (pronounced “act”) is transforming personal care with high-performance products for those “Born to Perform” — on stage, at work, or wherever life demands their best. Our products are designed to support active, ambitious lives with clean, effective ingredients that work as hard as our customers do.


In 2020, our flagship Deodorant Balm made a bold debut, earning praise from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, the balm quickly became essential for those seeking a natural deodorant that genuinely works. Now, with five fragrances and over 200,000 devoted customers, AKT is elevating personal care routines worldwide.

vegan. plastic free. gender free.

THE ONLY NATURAL DEODORANT THAT PERFORMS

AKT (pronounced “act”) is transforming personal care with high-performance products for those “Born to Perform” — on stage, at work, or wherever life demands their best. Our products are designed to support active, ambitious lives with clean, effective ingredients that work as hard as our customers do.


In 2020, our flagship Deodorant Balm made a bold debut, earning praise from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, the balm quickly became essential for those seeking a natural deodorant that genuinely works. Now, with five fragrances and over 200,000 devoted customers, AKT is elevating personal care routines worldwide.

AKT London's whole body deodorant is crafted to perform. Our plastic-free, natural deodorant is made in the UK, offering powerful protection that is kind to your skin and the environment. With our innovative Deo Barrier Complex TM, an aluminium-free formula, AKT delivers a deodorant that is as powerful as your average antiperspirant. Discover why over 200,000 happy armpits have chosen a sustainable deodorant that doesn't block pores or stop you sweating, but nourishes skin and transforms into a dry, invisible powder in premium fragrances today.

vegan. plastic free. gender free.

THE ONLY NATURAL DEODORANT THAT PERFORMS

AKT (pronounced “act”) is transforming personal care with high-performance products for those “Born to Perform” — on stage, at work, or wherever life demands their best. Our products are designed to support active, ambitious lives with clean, effective ingredients that work as hard as our customers do.


In 2020, our flagship Deodorant Balm made a bold debut, earning praise from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, the balm quickly became essential for those seeking a natural deodorant that genuinely works. Now, with five fragrances and over 200,000 devoted customers, AKT is elevating personal care routines worldwide.

AKT London's whole body deodorant is crafted to perform. Our plastic-free, natural deodorant is made in the UK, offering powerful protection that is kind to your skin and the environment. With our innovative Deo Barrier Complex TM, an aluminium-free formula, AKT delivers a deodorant that is as powerful as your average antiperspirant. Discover why over 200,000 happy armpits have chosen a sustainable deodorant that doesn't block pores or stop you sweating, but nourishes skin and transforms into a dry, invisible powder in premium fragrances today.

nothing beats a live performance

We’d love to meet you face-to-face to talk more about AKT

luke@aktlondon.com

joelle@aktlondon.com

DROP US A MESSAGE

nothing beats a live performance

We’d love to meet you face-to-face to talk more about AKT

luke@aktlondon.com

joelle@aktlondon.com

DROP US A MESSAGE

nothing beats

a live performance

We’d love to meet you face-to-face to talk more about AKT

luke@aktlondon.com

joelle@aktlondon.com

DROP US A MESSAGE