AKT X LIHA Beauty
To celebrate Earth Day, we have put together the ultimate eco-friendly collaboration.
Our commitment to sustainability is serious, which is why we have decided to collaborate with a company that shares our vision for a better planet: LIHA Beauty.
LIHA Beauty's range of sustainable products and their focus on eco-friendly practices are truly inspiring. Founded in London by Abi and Liha, the brand is a fusion of natural African roots and a quintessentially British attitude. They strive to create products from responsible sources that are all natural and effective.
As we designed our Earth Day campaign to celebrate this harmonious collab, we put together a Q&A with LIHA Beauty to delve into their business journey and commitment to making natural and sustainable products.
HOW HAS IT BEEN LAUNCHING YOUR OWN BUSINESS?
A rollercoaster! Cliche but true - there are SO many ups and downs but I had my own art publishing business before this and grew up above shops, so I feel like intense highs and lows are just my baseline setting at this point! It is an amazing experience to see an idea turn into reality, and to get feedback from customers saying how much they love the products and how it has helped enrich their life.
WHAT HAS THE CAREER TRANSITION BEEN LIKE?
I had my own art publishing business which I parted ways with, and I was working in Museum Education. The transition was smooth-ish, apart from the usual sacrifices and cash flow issues when setting up on your own. I feel like no-one is honest about how much graft you have to put in before you can actually pay yourself a salary! That was probably the hardest part, but you know you just have to buy the noodles and firm it. One thing I didn't anticipate was how much I would miss working with children. I mentor now which is kind of close, but would love to get back to doing that one day.
HAVE YOU NOTICED TRANSFERABLE SKILLS?
I think having a second business is like a second baby, you are less stressed and a little bit more confident! The workshops that we have run teaching people how to make their own natural cosmetics came from being in the headspace of planning so many educational workshops in museums, and I never thought they would take off as much as they have / become another revenue stream.
TELL US HOW YOU'VE USED A COMMUNITY TO BUILD YOUR BRAND AND ITS IMPORTANCE TO YOU?
Our community is everything to us! They are so loyal, honest and we always find that once someone has discovered the brand they buy for 1-3 other people! That means so much. I also love the little stories of people who have met and formed friendships at our events and workshops.
TELL US MORE ABOUT THE INGREDIENTS YOU'RE USING AND WHY YOU CHOOSE TO BE NATURAL, SUSTAINABLE, ETC?
Our Ultimate goal is to inspire people to “Buy Less, Buy Well” when it comes to beauty. A product like our raw Shea butter or Idan oil can replace up to 9 things in your cabinet and can be used in so many different ways. Creating luxurious, meaningful products that last a long time and make you slow down and think about what you really need in your routine is so important to us in terms of sustainability.
Earth Day might be today, but AKT and LIHA Beauty's commitment to a greener future is an everyday endeavour.
At AKT, our products are recyclable and completely plastic-free, from the supply chain to your doorstep!
LIHA Beauty opts for glass, paper, or aluminium packaging, all of which can be widely recycled and reused.
Our durable and multipurpose products help you reduce waste and even save money. When you choose sustainable products, you're opting for a better future for yourself and others.
You can read more on AKT and LIHA Beauty’s commitment to sustainability here:
